Book Description This best-selling book provides readers with a comprehensive overview of all the important functions of business Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping оеыть some long-established business practices A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues For individuals starting out - and continuing to compete - in the 21st century world of business.  Это вызов2005 г ISBN 0131495372.